You found it! The unbelievably meaty one that made Impossible famous, a.k.a. Impossible™ Ground Beef made from plants. You know…plants…grown on farms from the soil of the Earth. They’re the best, but you won’t think of even one plant when you bite into a juicy, delicious burger or taco or bolognese made with Impossible Ground Beef. It’s made for meat lovers so of course it cooks, sizzles and tastes like the animal version—but with an amazing 19 g protein, 5 g fiber and 0 mg cholesterol per serving. Also it generates 91% less GHG emissions when compared to animal beef (Impossible Beef US LCA, 2022). Look for the red bag in the refrigerator case or just hit Add to Cart!

• Meat! Made from plants farm-grown from the soil in warm sunshine

• 70% of beef eaters said it tastes as good as the animal version (Aug & Dec 2021 in-home use tests with 259 US consumers)

• 19 g protein and 5 g fiber per serving. Yeah, actual dietary fiber

• 0 mg cholesterol

• Nutrient-packed & gluten-free

• No animal hormones or antibiotics, because, um…no animals

• Generates 91% less GHG emissions when compared to animal beef (Impossible Beef US LCA, 2022)

Water, Soy Protein Concentrate, Sunflower Oil, Coconut Oil, Natural Flavors, 2% Or Less Of: Methylcellulose, Cultured Dextrose, Food Starch Modified, Yeast Extract, Soy Leghemoglobin, Salt, Mixed Tocopherols (antioxidant), L-tryptophan, Soy Protein Isolate, Vitamins And Minerals (zinc Gluconate, Niacin (vitamin B3), Thiamine Hydrochloride (vitamin B1), Pyridoxine Hydrochloride (vitamin B6), Riboflavin (vitamin B2), Vitamin B12).

If you know how to cook ground beef, you know how to cook Impossible Burger — spiced, sauced, braised, grilled, you name it!